The film budget was $24 million and the initial box office run for the film only pulled in $39.5 million so it managed to make it into the black, but not by much. The truth hurts sometimes, though, and Hocus Pocus was definitely not a run-away success out of the gate. It Was Initially a Flop Disney/Warner Bros.įlop is such a harsh word when describing any film, let alone one that would go on to enjoy such fame and adoration. Thus poor Hocus Pocus got the out-of-season summer treatment.
The Nightmare Before Christmas hit the theaters a few days before Halloween in 1993 and Disney wanted the red carpet clear for audiences to dig into the Tim Burton masterpiece. The big Halloween film in question was another titan in the classic-Halloween-film space. Why release a spooky Halloween film when stores are running Christmas in July sales? Disney was hoping to cash in on kids being out of school for the summer while also avoiding creating artificial competition for their other big Halloween-themed film coming out that year. That’s not exactly the time of year people are sipping witch’s brew out of a cauldron mug. In fact, it was released on Jin the middle of summer. But for being an over-the-top campy Halloween movie the film wasn’t released at, or even near, Halloween.
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